GLEARN FROM GREY
The secrets to creating & selling a course online

Turn what you know into a course people can buy.

Learn how to choose what to teach, build your digital course, price it, reach the right audience, and guide interested people toward a sale.

A practical course by Mr Grey
7 practical modules One-time payment Beginner-friendly topics
YOUR COURSE-CREATION GUIDE
Mr Grey, instructor for The Secrets to Creating and Selling a Course Online
MR GREYTHE SECRETS TO CREATING & SELLING A COURSE ONLINE
SKILL→COURSE
YOUR KNOWLEDGE
HAS VALUE.
01—07From idea
to launch
01

Choose what to teach

Find the skill, knowledge, or experience you can organise into a course.

02

Build a useful offer

Structure lessons, create tutorial content, and consider pricing.

03

Promote and launch

Learn about audiences, funnels, sales, payments, and launch planning.

More than recording videos

Learn the journey from idea to offer.

A course is more than its lessons. This curriculum also covers the audience, pricing, promotion, payment journey, and launch decisions around it.

01

Shape your knowledge

Choose something useful to teach, identify who it is for, and organise your knowledge into clear lessons.

PLAN & TEACH
02

Build a course offer

Create tutorial content, package the learning experience, and think through pricing for your intended market.

CREATE & PRICE
03

Reach people and sell

Learn about content, ads, target audiences, sales funnels, customer questions, and launching with a plan.

PROMOTE & LAUNCH
The complete curriculum

A clear path from what you know to your first launch.

Explore all seven modules, from choosing what to teach to creating, pricing, promoting, and selling your digital course.

7 modules 56 curriculum points
01The Importance of TeachingUnderstand the opportunity in sharing what you know and choose a useful starting point.5 topics
  • Why teaching your skills online is profitable.
  • Turning your knowledge, skill, or talent into income.
  • Why people pay to learn from others.
  • Identifying what you can teach.
  • Choosing the right audience for your knowledge.
02How to Teach ProperlyMake your lessons easier to follow, even when you are new to teaching.5 topics
  • How to simplify complex topics for beginners.
  • How to structure lessons for easy understanding.
  • How to teach confidently, even without teaching experience.
  • Keeping students engaged throughout a lesson.
  • Common teaching mistakes and how to avoid them.
03How to Create a Digital CourseTurn your knowledge into a structured course with lessons students can access.7 topics
  • Planning and structuring your course curriculum.
  • Breaking your knowledge into modules and lessons.
  • Creating video tutorials using your phone.
  • General tutorials versus private or personalized tutorials.
  • Recording your screen, voice, and face.
  • Editing and improving the quality of your videos.
  • Hosting, packaging, and delivering your course to students.
04How to Price Your Digital CourseChoose a price that reflects your offer and makes sense for the market you want to reach.6 topics
  • How to determine the right price for your course.
  • Understanding the relationship between price and perceived value.
  • Low-ticket, mid-ticket, and high-ticket courses.
  • How to price courses for the Nigerian and international markets.
  • When to offer discounts, bonuses, and payment plans.
  • How to avoid underpricing or overpricing your course.
05How to Promote Your Digital CourseExplore organic content, paid campaigns, audience targeting, and funnels that help people move from interest to purchase.18 topics

A. Organic Promotion

  • Promoting your course on Facebook, Instagram, TikTok, WhatsApp, and other platforms.
  • Creating content that attracts potential students.
  • Building trust before asking people to buy.
  • Using testimonials, demonstrations, and student success stories.

B. Sponsored Advertising

  • Understanding paid advertising.
  • Choosing the right campaign objective.
  • Creating effective advertisements.
  • Setting budgets and monitoring advertising performance.
  • Measuring cost per purchase and return on ad spend.

C. Target Audience Creation

  • Identifying your ideal customers.
  • Understanding customer needs, problems, and buying behaviour.
  • Creating and testing audiences for advertising.
  • Retargeting people who have shown interest in your course.

D. Payment Funnels

  • What a sales funnel is and how it works.
  • Creating a public sales funnel for multiple customers.
  • Creating a private sales funnel for individual customers.
  • Using landing pages, checkout pages, and payment links.
  • Automating payments, course delivery, and follow-up messages.
06The Secrets to Selling Your CourseCommunicate the value of your course clearly and guide interested people toward a confident buying decision.9 topics
  • Understanding why people buy digital courses.
  • How to communicate the value of your course.
  • Writing compelling sales copy.
  • Creating irresistible offers and bonuses.
  • Handling objections and answering customer questions.
  • Building trust and credibility.
  • Using urgency and scarcity ethically.
  • Converting enquiries into paying customers.
  • Increasing sales and encouraging repeat purchases.
07Practical Course LaunchBring the pieces together, launch to your audience, and use results to refine your approach.6 topics
  • Preparing your course for launch.
  • Setting up your payment and delivery system.
  • Creating your first promotional campaign.
  • Launching your course to your audience.
  • Tracking sales, expenses, and profit.
  • Improving your strategy based on results.

Select any module to explore the topics it covers.

Before you enroll

A few useful answers.

Know what you are signing up for before you head to checkout.

Ready to begin? Enroll here
Who is this course for?

It is designed for people who have a skill, knowledge, or experience they want to teach online, including beginners who are still figuring out how to structure and sell their first course.

What does the course cover?

The curriculum has seven modules covering the opportunity in teaching, lesson delivery, course creation, pricing, promotion, sales techniques, payment funnels, and a practical launch.

Do I need professional equipment to start?

The outline includes making video tutorials with your phone, recording your screen, voice, and face, and improving the quality of your videos. You can begin by working with the tools you have available.

How much does it cost?

Enrollment costs ₦4,000 as a one-time payment.

How do I pay and receive access?

Enter your name and email on the enrollment form, then continue to the secure Paystack checkout. After your payment is confirmed, course access information and your one-time Telegram group invitation are sent by email.

Take the next step

Start building your course with a clearer plan.

Get the full course outline in one practical learning journey—from choosing what to teach to promoting, selling, and launching your offer. Enter your details to continue to Paystack’s secure checkout.

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YOUR NEXT STEP

₦4,000

one-time payment

The Secrets to Creating & Selling a Course Online

7 modulesOne-time payment₦4,000 total

Your details are only used to process your purchase and deliver course access.